Project Description

Concept and implementation of an expandable range of postcards on »Art After Work« of the Art'otels in Berlin.
A project in co-operation with MGC Interactive.

Tasks

Development of different mailing concepts to introduce and continue the »Art After Work« campaign of the Berlin Art'otel branches. The Art'otel lounges with their original works of art are the place where in-scene representatives of the fashion and business industries meet after work. Implementation of the favoured concept.

Concept & Implementation

The expandable range of postcards will both be posted and displayed in the adjoining fashion stores. With the first motif the foundation for the »Art Collection« was laid: illustrated »After Work« scene club members look at the original works of art in an Art'otel interior.

Especially »lekker«

By cutting out and folding the motifs following the instructions on the back of the cards they can be converted into free-standing cards - so the »Art After Work« experience can be reproduced in a miniature format at any time.