Project Description

Sony wants to address a larger target group with the PlayStation2. Within the scope of the new advertising campaign »fun, anyone?« a website was meant to be created which stages cartoon spots developed for the internet and which invites the user to game and fun interactions – fun, anyone?

Tasks

• Final layout and implementation following a draft
• look & feel matching the claim and the spots
• Development and implementation of four little games using the drawn spots
• Competition, tell-a-friend function, downloads
• Sound recording for the website

Concept & Implementation

• no colours: taking up the black-and-white outline appearance of the spots for the overall design of the website
• »wobbly« navigation and use of typography with a hand-drawn character
• Use of short picture sequences from the spots for the animation of the games
• game concepts in which the users can interactively follow the core statement of the respective spot:
  »Dance with me«,
  »Let it wobble«,
  »Cheer yourself up«,
  »Let’s have a laugh together«

Especially »lekker«

Ogilvy Interactive obtained the following awards among others for the website:

• ADC Deutschland 2004: award
• Clio Awards 2004: finalist

Related Projects

• Playstation – LocoRoco