Project Description

The internet database provides business and contact data of companies and executives – important key data for sales, marketing and research.

After the relaunch of the company website it was our task to revise ten online products successively and to integrate them into the new online design.

Tasks

• Development of a product prototype,
  based on Hoppenstedt.de
• Graphic integration into the new online design
• Communication of high quality and competence
• Increase of functionality and usability
• Graphic differentiation and identification
  while maintaining a uniform structure

Concept & Implementation

• Re-structuring the content structure
• Using Hoppenstedt.de as the basis for the graphic layout
• Focus on optimal presentation of complex data
  and information
• Reduced language of forms and high functionality
  communicate high quality
• Integration into Hoppenstedt’s online communication
  by means of the basic colouring
• Differentiation of the single products
  by means of individual colour identification
• Additional differentiation by illustrative title motifs
  (key visuals)
• The title motifs are simultaneously used
  as Flash teasers on Hoppenstedt.de

Related Projects

• Hoppenstedt Company Database
• Hoppenstedt Business Information