Project Description

The online lifestyle magazine »Gtcult« invites the visitor to find exclusive information about the world of the racy and elegant »Gran Turismo« sportscars and the lifestyle associated with it. A wide range of subjects – covering the latest news of the scene and current events as well as fashion and car design and old classics – as well as a high-quality appearance are the magazine's hallmarks.

Tasks

• Concept, design and implementation
  of a multilingual Flash website
• Racy, elegant and exclusive appearance
• Development of the logo / title of the magazine
• Content Management System for the entire content
• Flexible editorial integration of web contents
• Newsletter to announce the latest articles

Concept & Implementation

The project's design is trying to find parallels to print magazines. The use of large white areas setting the stage for a dynamic typography and a high-quality visual world characterises the site. In order to intensify the effects of the photography, the content of the site is resized to the browser-dependent maximum size. The dynamics of the sportscar subject are taken up in details like the interactive titel animation and the movements of the menu prompting.

To facilitate editorial variety, subject categories and articles can be generated individually from a large choice of layout templates. In addition, product ads the user can call up on demand can be integrated into each article.