Project Description

Logo development, appearance and print media for the newly opened gourmet quarter Vintage.

The Vintage, located in the industrial area in Rödelheim, combines bistro, restaurant and wine forum under one roof. Besides, it provides rooms for events of any kind on its premises which were formerly used industrially.

Tasks

• Naming and developing a claim focussing on the particularities of the gastronomic concept: complex culinary offer (especially wine) and an interesting mixture of the most different styles of interior decoration
• Development of a memorable logo reconciling classic and modern approaches
• Cost-effective but high-quality production of the media

Concept & Implementation

• Vintage stands for: wine, patchwork (furniture mix)
• Claim: »Enjoy with all your senses« underlines the various possibilities offered by the Vintage
• Logo: mix of letters stands for the mixed interior decoration. The traces of usage are derived from the wall decoration of the interior rooms.
• Design: black-and-white photographies and stylish paper with silver embeddings in contrast to the »torn edge« key visual
• Media: implementation of stationery, business card, compliment card and a square 6-page flyer. Further media are planned.