Qigong – Meditation in Movement and Silence

Client Wolfgang Schmidtkunz
Medium Visual Identity
Category Corporate Design
Address www.qigong-schmidtkunz.de

Project Description

Psychologist Wolfgang Schmidtkunz teaches Qigong in seminars and intensive workshops on the Fraueninsel in the Lake Chiemsee. A matching appearance is meant to convey the character of the Chinese form of meditation and movement.

Tasks

  • Logo and claim
  • Stationery (1st and 2nd letter page)
    for announcements, etc.
  • Word template for his own PDF mailings
  • Concertina fold flyer

Concept & Implementation

  • The claim »Meditation in movement and silence« expresses the different forms and the importance of balance between Yin and Yang in Qigong
  • broken earth colours and a graphic wave movement visually support the claim
  • selected impressions from the seminar location convey an atmosphere of the »Far East« appropriate for Qigong