Project Description

The small vineyard Lamm-Jung in the Rheingau region has won several awards for its high-quality and unique wines.
The traditional, but modern family-run enterprise from Erbach commissioned us to design a new appearance in several steps.

Tasks

Implementation of an adequate appearance which conveys top quality and pleasure – and at the same time expresses the interaction of tradition and innovation.

Concept & Implementation

The logo consists of modified small and big letters of two classic Antiqua fonts, with the eye-catching »J« making the logo more independent and dynamic.

An interplay of large areas of dark blue and a golden shade of ochre convey the image of quality, purity and respectability as well as maturity and aroma.

High-quality photographs of product and people round off the communication and convey an aesthetic as well as authentic image of the products and the people.

Especially »lekker«

The wine.