Project Description

The new visual identity for Flatlift, a manufacturer of high quality audio and video integration components, focuses
on an emotional and eye-catching presentation of the various available TV, monitor and projector lift systems within a virtual showroom.

Tasks

• Corporate Design
• Design and implementation of corporate website
• Development and implementation of virtual showroom
• Redesign for blog and shop system
• Design templates for various print media

Concept & Implementation

The user is invited to explore the different functionalities
and the convenience that comes with Flatlift products by navigating in 360° through the showroom and by activating animations that show or hide the audio-visual devices integrated in walls, ceilings and in furniture. An additional »X-Ray« view reveals the actual products that quietly work behind the visual devices.

The product range of Flatlift can be sorted by different categories in order to find the right product for each customer's purpose. A detailed product description finally provides the necessary technical information for cabinet makers, architects and end customers at a glance – with the option for further individual consultation. Each product is linked to its matching functionality and thus can also be »experienced« within the showroom.