Project Description

Trade fair concept for MANN+HUMMEL – developing partner and supplier for the international automotive and engineering industry.

Concept
First class and emotional presentation of the exhibitor as an innovative and reliable partner for the automotive aftermarket.

Concentration of the main topics »Parts« and »Services« as well as »Communication« towards a tangible motto for the trade fair presence: »CIRCLES OF PERFECTION«.

The main eye-catching element on the stand is the circular shaped lounge »INNER CIRCLE« which is visible from a distance.

The lounge appears to be an oversize abstract filter which attracts visitors to the stand and aims to increase their length of stay. Animated projections in 360° within the lounge area together with a soundscape composed to the movement of the animations set the visitor in the state of experiencing »filtration with all senses«.

In addition the two interactive theme stations »CIRCLE OF PARTS / SERVICES« present the main product and service features of the company intuitively, such as »3D flights« through different filter media.

Finally, the »CIRCLE OF FRIENDS« station invites visitors to join the virtual community by leaving their digital business card and comments via video camera and touchscreen keyboard. An according internet presence conncected to the application on the stand can be used for CRM activities before and long after the event.